An honest look at pricing, AI extraction, proxy support, output formats, and who each tool is actually built for.
Updated March 2026 · Independent ReviewFirecrawl is a well-designed, AI-native tool that excels at turning websites into clean Markdown for LLM pipelines — a genuine peer in the AI extraction space. The difference comes down to pricing structure and proxy control. ScrapeUp is the better choice if you need structured JSON output (not just Markdown), want predictable all-in-one pricing without a separate token subscription for AI features, or need residential proxy control baked in. Firecrawl’s AI extraction runs on a separate $89/month token plan on top of your scraping credits. ScrapeUp includes all four AI extraction tiers in every plan — starting at $14/month with a 30-day free trial.
| Feature | ScrapeUp | Firecrawl |
|---|---|---|
| Entry price | $14/month CHEAPER | $16/month (Hobby) |
| Free tier | 30 days · 25,000 credits · no card BETTER | 500 credits one-time · no card |
| AI extraction pricing | Included in all plans · no separate subscription | Separate token plan — $89/month on top of scraping credits |
| Structured JSON output | Any page — clean JSON via AI | JSON available, primary output is Markdown |
| Output formats | JSON, Markdown, raw HTML · schema validation | Markdown, HTML, JSON · strong Markdown optimization |
| Proxy types | Datacenter + residential + mobile · explicit control | Managed proxy rotation · no residential/mobile selection |
| JS rendering | Real Chrome, stealth mode · included | Headless browser · included |
| CAPTCHA bypass | Automatic, built-in | Automatic, built-in |
| Crawl depth limits | No hard crawl depth caps | 50-page crawl cap on lower tiers |
| LLM integrations | API-first · works with any stack | Native LangChain + LlamaIndex |
| Open source option | Hosted SaaS | Open source available (self-hosted) |
| Credit billing | Successful requests only | Successful requests only (FIRE-1 always billed) |
| Geo-targeting | 195+ locations · explicit country selection | Managed — no explicit geo control |
| Pricing model | Single credit plan · AI included | Dual billing — scraping credits + AI token subscription |
Firecrawl’s AI-powered /extract endpoint runs on a separate token subscription starting at $89/month — independent of your scraping credits. On ScrapeUp, AI extraction is a per-request add-on baked into the same credit system, no second subscription required.
Both tools use plain-English prompts to extract data — no CSS selectors required. The difference: Firecrawl is optimized for clean Markdown for LLM consumption. ScrapeUp is optimized for typed, structured JSON ready for databases, pipelines, or downstream APIs — with explicit control over which proxy tier handles the request.
# Structured JSON + explicit proxy selection import requests response = requests.get( "https://api.scrapeup.com", params={ "api_key": "YOUR_KEY", "url": "https://example.com/product", "extract_prompt": "product name, price, rating", "premium": "true" # residential proxy } ) # Clean, typed JSON ready for your DB # {"name": "...", "price": 49.99, "rating": 4.6} data = response.json()
# Returns LLM-ready markdown # (AI extract requires separate $89/mo plan) import requests response = requests.post( "https://api.firecrawl.dev/v1/scrape", headers={"Authorization": "Bearer KEY"}, json={ "url": "https://example.com/product", "formats": ["markdown"] } ) # Returns markdown, you still parse for structure md = response.json()["data"]["markdown"]
Recurring themes from verified reviews and developer discussions — not cherry-picked edge cases.
“The AI-powered extract feature runs on a separate token-based subscription — starting at $89/month — independent from the credit-based scraping plans. This dual pricing creates unexpected costs.”— Developer review, Skyvern.com
“Lower-tier plans cap crawls at 50 pages maximum, which creates problems for large e-commerce catalogs, news sites with deep archives, or documentation with complex hierarchies.”— Firecrawl alternatives analysis, 2026
“The open-source version isn’t production-ready for self-hosting. The project remains under active development, with self-hosted endpoints behaving differently than cloud versions.”— Developer review, Roundproxies.com
25,000 credits included. AI extraction, residential proxies, and JS rendering on day one.